Kushagra Oberoi

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DISC Type : cd

Freelance Copywriter & Creative Strategist at Self Employed

New Delhi, Delhi, India

Overview

Kushagra Oberoi is a Freelance Copywriter and Creative Strategist for DTC and e-commerce brands. Leveraging his background in Journalism & Mass Communication from Vivekananda Institute of Professional Studies, he uses psychological principles to craft ads, emails, and landing pages that drive sales for his clients.

Outside of his direct copywriting work, Kushagra shows a commitment to personal development and consistency. He holds a certification in Mindfulness and maintained over 80% consistency with his weekly newsletter, sharing insights even when facing creative challenges or feeling conflicted about the process.

He recently ran a successful campaign using an AI-generated podcast ad that achieved a 2. 42 ROAS after a $600 spend.

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

DTC Creative Strategy
He focuses on helping DTC brands improve their messaging. He advises using unconventional sources like YouTube thumbnails and clinical studies to find unique ad angles.
AI in Advertising
Actively uses and tests AI-generated ad copy in campaigns, sharing specific performance metrics and insights, such as achieving a 2. 42 ROAS on a recent ad.
Psychology-Based Copywriting
His core philosophy involves using nuances of human psychology to create copy that nudges people to buy, moving beyond just words to focus on conversion.

Media Appearances

Kushagra has no verified media appearances

Work History

9-2021
Freelance Copywriter & Creative Strategist at Self Employed
1-2021 - 10-2021
Copywriter & Social Media Marketing Strategist at Messagink
4-2021 - 8-2021
Digital Marketing Intern at DigitalDeepak.com
9-2020 - 11-2020
Social Media Copywriting Intern at DforDelhi
8-2020 - 11-2020
Marketing & Social Media Copywriter at Zura

Education

2018 - 2021
Bachelor of Arts - BA from Vivekananda Institute of Professional Studies
2017 - 2018
Bachelor of Technology from Dr Akhilesh Das Gupta Institute of Professional Studies

More Information

Social Presence :

Prographics :

Exp : 5 Location : New Delhi, Delhi, India Job Level : Junior Designation : Freelance Copywriter & Creative Strategist at Self Employed
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Insights For Selling To Kushagra

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kushagra is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kushagra

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kushagra move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kushagra take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kushagra

Personality Compatibility


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