Kyle Webster

Commander
DISC Type : D

Sr. Associate Brand Manager - Easter Season at The Hershey Company

Hershey, Pennsylvania, United States

Overview

Kyle Webster is a Sr. Associate Brand Manager at The Hershey Company, specializing in brand strategy and commercialization. An MBA graduate from BYUs Marriott School of Business, where he was named a Hawes Scholar, he excels at identifying growth opportunities and developing go-to-market strategies for major brands.

During his MBA, Kyle was actively involved in student leadership, serving as VP of Finance for the MBA Marketing Association and as a peer mentor for first-year students. He has also applied his business skills internationally, working for a non-profit in Cambodia.

Unique fact: Kyle is the co-founder of StackUp Products and was a finalist in BYUs Student Innovator of the Year competition for his product, The Travel Trolley.

Personality Overview

Strong-Willed

Impact-Driven

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Brand Management
Leads brand equity and activation for The Hershey Company, with a focus on major programs like the $200M+ S'mores campaign.
Product Innovation
He led the successful launch of the HERSHEY'S Milk Chocolate with Caramel bar, a key addition to the S'mores lineup.
Entrepreneurship
Co-founded StackUp Products and developed The Travel Trolley, an add-on device for carry-on suitcases.

Media Appearances

Kyle has no verified media appearances

Work History

6-2025
Sr. Associate Brand Manager - Easter Season at The Hershey Company
1-2025 - 7-2025
Sr. Associate Brand Manager - HERSHEY'S Brand Equity & Activation Marketing at The Hershey Company
10-2024 - 1-2025
Associate Brand Manager - HERSHEY'S Brand Equity & Activation Marketing at The Hershey Company
6-2023 - 11-2024
Associate Brand Manager - HERSHEY’S brand at The Hershey Company
5-2022 - 8-2022
Brand Management Intern - Winter Seasons at The Hershey Company

Education

2021 - 2023
Master of Business Administration - MBA from Brigham Young University Marriott School of Business
2012 - 2018
Bachelor’s Degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Hershey, Pennsylvania, United States Job Level : Middle Designation : Sr. Associate Brand Manager - Easter Season at The Hershey Company
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Insights For Selling To Kyle

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kyle is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kyle

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kyle move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kyle take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kyle

Personality Compatibility


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