Kyle Webster in

Kyle Webster

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Sr. Associate Brand Manager - Easter Season at The Hershey Company
📍 Hershey, Pennsylvania, United States

Kyle Webster is a Sr. Associate Brand Manager at The Hershey Company, specializing in brand strategy and commercialization. An MBA graduate from BYUs Marriott School of Business, where he was named a Hawes Scholar, he excels at identifying growth opportunities and developing go-to-market strategies for major brands.

During his MBA, Kyle was actively involved in student leadership, serving as VP of Finance for the MBA Marketing Association and as a peer mentor for first-year students. He has also applied his business skills internationally, working for a non-profit in Cambodia.

Unique fact: Kyle is the co-founder of StackUp Products and was a finalist in BYUs Student Innovator of the Year competition for his product, The Travel Trolley.

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Experience
6 Years
Current Role
Sr. Associate Brand Manager - Easter Season
Job Level
Middle
Location
Hershey, Pennsylvania, United States
Personality Overview

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Priorities

Topics Kyle cares about

Brand Management
Leads brand equity and activation for The Hershey Company, with a focus on major programs like the $200M+ S'mores campaign.
Product Innovation
He led the successful launch of the HERSHEY'S Milk Chocolate with Caramel bar, a key addition to the S'mores lineup.
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Career

Work history

6-2025
Sr. Associate Brand Manager - Easter Season
The Hershey Company
1-2025 - 7-2025
Sr. Associate Brand Manager - HERSHEY'S Brand Equity & Activation Marketing
The Hershey Company
10-2024 - 1-2025
Associate Brand Manager - HERSHEY'S Brand Equity & Activation Marketing
The Hershey Company
6-2023 - 11-2024
Associate Brand Manager - HERSHEY’S brand
The Hershey Company
5-2022 - 8-2022
Brand Management Intern - Winter Seasons
The Hershey Company
In the press

Media appearances

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Education
2021 - 2023
Master of Business Administration - MBA
Brigham Young University Marriott School of Business
2012 - 2018
Bachelor’s Degree
Brigham Young University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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