Lacey Frederick in

Lacey Frederick

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Director of Brand Activation at Albert
📍 Los Angeles Metropolitan Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Director of Brand Activation
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Lacey shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lacey cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2026
Director of Brand Activation
Albert
9-2024 - 3-2026
Director Partnership Development & Strategy
Los Angeles Rams
4-2024 - 9-2024
Sr. Director Marketing Services
Playfly Premier Partnerships
7-2022 - 4-2024
Director Marketing Services
Playfly Premier Partnerships
2-2019 - 7-2022
Director Partnership Marketing & Development
Dallas Mavericks
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
BS
University of Wisconsin-La Crosse
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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