Laia Mas Perez
Login to view DISC.Laia Mas Perez is the founder of MasSalmones, a consultancy focused on sustainability and business strategy. With over 20 years in the FMCG and food industries, including a tenure as Corporate Affairs and Sustainability Director, she specializes in brand strategy and marketing for impact. People who have worked with her describe her as knowledgeable, visionary, and reliable.
She is a passionate advocate for female leadership and sustainable practices, demonstrated by her active membership in networks like Women in Tech Spain (WITH) and Women Action Sustainability (WAS). She dedicates her time to advising foundations on sustainability and regenerative economies, aligning her personal commitments with her professional expertise.
Unique fact: Laia believes that for brands to be truly innovative, they must focus on solving societal and environmental challenges, not just immediate consumer needs.
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