Laiba Kubra
Collaborator · DISC type siLaiba is the Founder and Creative Director of Desync Studio, a firm focused on humanizing businesses. She combines brand strategy, visual identity, and positioning to give companies a distinct personality that connects with people. She holds a Bachelor of Commerce from Mount Carmel College.
She appears to value sentimentality and personal connections, drawing inspiration from personal experiences like a keepsake from a friends farewell. Laiba has a reflective nature, using her own unique name as an analogy for how brand identity can serve as a memorable ice-breaker.
Unique fact: Laiba believes strong brands are like the "popular kid in school"—they naturally attract attention, build lasting relationships, and stay top-of-mind.
Read the full overview →How Laiba shows up
They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.
Topics Laiba cares about
Work history
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DISC profile (public)
Steadiness (S)
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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