Laney T.

Critic
DISC Type : C

Brand Manager, Digital at Mendocino Farms

United States

Overview

Laney has no verified overview

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Laney has no verified topics they care about

Media Appearances

Laney has no verified media appearances

Work History

4-2025
Brand Manager, Digital at Mendocino Farms
8-2023 - 10-2025
National Sales Manager at Mendocino Farms
6-2022 - 5-2023
Regional Marketing Manager at sweetgreen
1-2022 - 7-2022
Product Marketing at sweetgreen
9-2018 - 12-2021
Manager of Customer Experience at sweetgreen

Education

2010 - 2014
Bachelor of Arts (B.A.) from Vanderbilt University
2014 - 2016
Masters of Education - M. Ed. from Marquette University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : Middle Designation : Brand Manager, Digital at Mendocino Farms
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Insights For Selling To Laney

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laney is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Laney

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Laney move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Laney take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Laney

Personality Compatibility


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