Lara Tyrrell

Judge
DISC Type : Dc

Interim Chief Commercial Officer at Cambridge Cleantech

United Kingdom

Overview

Lara Tyrrell is a leader in climate technology, focusing on accelerating deployment through strategic partnerships and investment. With a background from the University of Oxford and INSEAD, she has extensive experience advising corporate ventures, family offices, and startups on commercialisation and growth. Her career includes roles at Cambridge Cleantech, Xynteo, and John Swire & Sons.

Lara is passionate about championing female leaders and founders, particularly in the sustainability and technology sectors. She actively promotes opportunities for women entrepreneurs and has conducted interviews with prominent female executives for a "Women for People and Planet" series, highlighting their journeys and impact.

She once rescued a dormant £30M cleantech investment fund that was facing closure, redesigning its structure and increasing its deployment tenfold.

Personality Overview

Features Driven

Quality Focused

Demanding

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They respond well to strong and respectful communication.

Topics They Care About

Climate Tech Deployment
Her career is centered on building the strategies, teams, and partnerships required to accelerate the deployment of climate technology at scale.
Venture Clienting
She designs venture clienting programs for corporate venture capital funds to help them accelerate technology adoption and innovation.
Women in Sustainability
Actively champions female leaders by conducting interviews for the "Women for People and Planet" series and promoting awards for women innovators.

Media Appearances

Lara has no verified media appearances

Work History

7-2025
Interim Chief Commercial Officer at Cambridge Cleantech
5-2025
Director at IF Consulting and Advisory
2-2022 - 4-2025
Partner at Xynteo
10-2019 - 1-2022
Head of Group Sustainable Business at John Swire & Sons Limited
8-2017 - 9-2019
Group Sustainable Business Manager at John Swire & Sons Limited

Education

2008 - 2010
Master of Philosophy (MPhil) from University of Oxford
2018 - 2018
Executive Management Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Interim Chief Commercial Officer at Cambridge Cleantech
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Insights For Selling To Lara

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lara move?

  • If convinced, they can reach decisions quite fast.
  • Can Lara take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lara

Personality Compatibility


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