Lariane Duarte in

Lariane Duarte

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Head of IMC - Integrated Marketing Communications at Kraft Heinz
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

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Experience
14 Years
Current Role
Head of IMC - Integrated Marketing Communications
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Lariane shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lariane cares about

Strategic Priorities
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Career

Work history

3-2025
Head of IMC - Integrated Marketing Communications
Kraft Heinz
2-2022 - 3-2025
Head of Brand, Menu Innovation & Consumer Insights
McDonald's
1-2019 - 2-2022
Marketing Manager - Youngs & Adults
McDonald's
3-2018 - 12-2018
Digital & CRM Manager
McDonald's
9-2015 - 2-2018
Digital Marketing Coordinator
ZAMP
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2017 - 2018
Pós-Graduação
FIA Business School
2016 - 2016
Planejamento de Comunicação
MIAMI AD SCHOOL BRASIL
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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