Larry Dunivan in

Larry Dunivan

Inspirer · DISC type di
Founder and Principal at Cefalo Group
📍 Greater Minneapolis-St. Paul Area, United States

Larry Dunivan is a seasoned executive with nearly 40 years of experience in the HCM software industry, including serving as CEO for two companies. He is recognized for his expertise in product strategy, sales leadership, and corporate governance. People who have worked with him often describe him as brilliant, sharp, and exceptionally knowledgeable.

Originally from Massachusetts and upstate New York, Larry moved frequently during his childhood, which helped him learn to adapt and make friends quickly. He raised his children in Minnesota and now lives in New York City. He also serves on the board of Clare Housing, a non-profit providing housing for people living with HIV.

His career is marked by a deliberate move from product and engineering roles into sales leadership, knowing it was the path to becoming a CEO.

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Experience
7 Years
Current Role
Founder and Principal
Job Level
Leadership
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

How Larry shows up

Decisive
Fast Adopter
Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Priorities

Topics Larry cares about

HCM Technology
With a career spanning nearly four decades in HR tech, he has deep expertise in payroll, benefits, and HR software, from mainframes to modern SaaS platforms.
Corporate Governance
He serves on the boards of multiple tech companies, including Asurint, 15Five, and Payfederate, guiding their strategic direction and growth.
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Career

Work history

2-2023
Founder and Principal
Cefalo Group
3-2018
Member Board Of Directors
Asurint
8-2025
Member Board of Directors
Greenshades Software
12-2024
Member Board of Directors
15Five
2-2025
Member Board of Directors
Meridio
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
MBA
Northwestern University - Kellogg School of Management
Bachelor of Arts
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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