Larry Dunivan

Inspirer
DISC Type : di

Founder and Principal at Cefalo Group

Greater Minneapolis-St. Paul Area, United States

Overview

Larry Dunivan is a seasoned executive with nearly 40 years of experience in the HCM software industry, including serving as CEO for two companies. He is recognized for his expertise in product strategy, sales leadership, and corporate governance. People who have worked with him often describe him as brilliant, sharp, and exceptionally knowledgeable.

Originally from Massachusetts and upstate New York, Larry moved frequently during his childhood, which helped him learn to adapt and make friends quickly. He raised his children in Minnesota and now lives in New York City. He also serves on the board of Clare Housing, a non-profit providing housing for people living with HIV.

His career is marked by a deliberate move from product and engineering roles into sales leadership, knowing it was the path to becoming a CEO.

Personality Overview

Decisive

Fast Adopter

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

HCM Technology
With a career spanning nearly four decades in HR tech, he has deep expertise in payroll, benefits, and HR software, from mainframes to modern SaaS platforms.
Corporate Governance
He serves on the boards of multiple tech companies, including Asurint, 15Five, and Payfederate, guiding their strategic direction and growth.
Authentic Leadership
He is passionate about authentic leadership and building a strong company culture based on trust, diversity, and accountability for results.

Media Appearances

Larry has no verified media appearances

Work History

2-2023
Founder and Principal at Cefalo Group
3-2018
Member Board Of Directors at Asurint
8-2025
Member Board of Directors at Greenshades Software
12-2024
Member Board of Directors at 15Five
2-2025
Member Board of Directors at Meridio

Education

MBA from Northwestern University - Kellogg School of Management
Bachelor of Arts from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : Founder and Principal at Cefalo Group
URL has been copied!

Insights For Selling To Larry

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Larry is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Larry

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Larry move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Larry take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Larry

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.