Larry Gelfand in

Larry Gelfand

Collaborator · DISC type is
Executive Advisor at The 614 Group
📍 New York City Metropolitan Area, United States

Larry Gelfand is a strategic real estate executive with over 20 years of experience as a digital media pioneer. He now applies his data-driven, technology-forward approach to multifamily property management and capital raising. He holds a BA from SUNY Albany and has studied Real Estate Finance at NYU.

Based in the greater New York City area, Larry appears to be a family-oriented individual, as evidenced by personal social media posts such as "Proud Papa moment. " This suggests that his family plays an important role in his life outside of his professional endeavors.

A third-generation New York City based multifamily real estate practitioner, he continues a family legacy in the industry.

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Experience
21 Years
Current Role
Executive Advisor
Location
New York City Metropolitan Area, United States
Personality Overview

How Larry shows up

Consensus Builder
Example Driven
Appreciative

Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. They are more likely to opt for solutions that are proven in the market.

Priorities

Topics Larry cares about

Multifamily Investing
As President of LRG Properties, he helps investors maximize asset value, continuing his family's multi-generational legacy in NYC real estate.
Digital Advertising
Leverages over 20 years of experience in adtech and digital media, and currently serves as a Board Member for 212NYC, New York's Digital Advertising Club.
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Career

Work history

6-2025
Executive Advisor
The 614 Group
6-2025
Head Of Agency Partnerships
The 614 Group
1-2024
212 Board Member
212NYC New York's Digital Advertising Club
5-2019 - 3-2025
Vice President Buyer Development
Media.net
1-2019
President
LRG Properties LLC
In the press

Media appearances

Larry Gelfand – 212NYC New York's Digital Advertising Club Org Chart. Featured in The Org
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Education
Real Estate Finance
NYU School of Professional Studies
BA
SUNY Albany
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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