Lasse Jørgensen

Wildcard
DISC Type : cis

Regional Vice President EMEA & APAC at Laurel

Copenhagen, Capital Region of Denmark, Denmark

Overview

Lasse Jørgensen is the Regional Vice President for EMEA & APAC at Laurel, spearheading the companys regional expansion. With a background as Director of Enterprise Sales at Templafy and a degree from Business Academy South West, he is known for building world-class sales teams. People who have worked with him describe him as talented and knowledgeable.


He was the first Go-To-Market hire for Laurel in the EMEA region, responsible for building the team from the ground up.

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

EMEA Expansion
Currently leading Laurel's expansion into the EMEA region as the company's first and foundational Go-To-Market hire.
GTM Strategy
Advises on Go-To-Market partnerships at EliteGTM and has a track record of building global new business functions.
Sales Leadership
Focuses on building and leading world-class sales talent, with past colleagues highlighting his unparalleled training and knowledge.

Media Appearances

Lasse has no verified media appearances

Work History

6-2025
Regional Vice President EMEA & APAC at Laurel
3-2024
Advisor at EliteGTM
2-2024 - 6-2025
Director of Enterprise Sales Global at Templafy
3-2023 - 2-2024
Director of Enterprise Sales EMEA at Templafy
6-2022 - 3-2023
Enterprise Account Executive at Cockroach Labs

Education

2008 - 2012
Bachelor's degree from Business Academy South West

More Information

Social Presence :

Prographics :

Exp : 13 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Regional Vice President EMEA & APAC at Laurel
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Insights For Selling To Lasse

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lasse is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lasse

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lasse move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lasse take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lasse

Personality Compatibility


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