Laura Brady

Energizer
DISC Type : I

Director, Agent Experience at Liberty Mutual Insurance

Charlotte Metro, United States

Overview

Laura is a seasoned marketing director at Liberty Mutual Insurance, specializing in developing strategic programs using data-driven insights. Her expertise spans both B2C and B2B channels, focusing on brand building and agent experience. She is an alumna of The University of North Carolina at Chapel Hill.

Laura possesses a distinct passion for the world of sports marketing and sponsorships, an interest that complements her professional skills in event planning and execution. Colleagues have described her as an individual with great attention to detail and a strong ability to stay on task.

After having her second child, she took a brief, intentional hiatus from her career before rejoining the workforce.

Personality Overview

Enthusiastic

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Agent Experience
Her current and a recent past role focus directly on creating and managing marketing programs for insurance agents.
Strategic Marketing
Her background is centered on developing strategic marketing programs that utilize data-driven insights to build brands and achieve business results.
Brand Building
She has experience managing high-profile brands and working in global brand and communications, showcasing her focus on brand development.

Media Appearances

Laura has no verified media appearances

Work History

2-2023
Director, Agent Experience at Liberty Mutual Insurance
10-2021 - 5-2023
Marketing Program Manager, Agent Experience at Liberty Mutual Insurance
4-2021 - 9-2021
Marketing Program Manager, Global Brand & Comms at Liberty Mutual Insurance
12-2019 - 4-2021
SAHM at Self-employed
11-2017 - 12-2019
Marketing Program Manager, Field Support at Liberty Mutual Insurance

Education

2003 - 2007
B.A. from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 18 Location : Charlotte Metro, United States Job Level : Mid-senior Designation : Director, Agent Experience at Liberty Mutual Insurance
URL has been copied!

Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Laura

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Laura take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Laura

Personality Compatibility


Other Liberty Mutual Insurance Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.