Laura C.

Observer
DISC Type : ic

Global VP of Marketing at AutoStore™

Zurich, Zurich, Switzerland

Overview

Laura has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

1-2025
Global VP of Marketing at AutoStore™
4-2023
Board Member at Swiss Global Friends of the Royal Concertgebouworkest
8-2021 - 10-2024
SVP, Global Head of Marketing at Kuehne+Nagel
1-2018 - 8-2021
Global Head of Digital Marketing & Marketing Digital Services at Syngenta Group
1-2012 - 11-2017
Senior Director, Global Head of Digital Marketing at Philips

Education

1986 - 1992
Education details unavailable from University of Groningen
2005 - 2011
Fine Arts from Gerrit Rietveld Academie, Amsterdam

More Information

Social Presence :

Prographics :

Exp : 34 Location : Zurich, Zurich, Switzerland Job Level : Senior Designation : Global VP of Marketing at AutoStore™
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


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