Laura Cona is an entrepreneurial agency leader and the Chief Growth & Marketing Officer for DDB North America. An alumna of the University of Michigan, she has a strong track record of driving significant new business and growth at top agencies like VML and Wunderman Thompson.
As a New England native, Laura is passionate about the marketing community, actively participating in industry events like the Association of National Advertisers Masters of Marketing. She frequently champions her colleagues successes, showing a commitment to team and mentorship.
She was a key leader in the successful pitch that won the iconic Porsche account for DDB.
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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