Laura Cunniffe in

Laura Cunniffe

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Marketing Manager at DrinkWell UK
📍 Manchester, England, United Kingdom

Laura is a Marketing Manager at DrinkWell UK, overseeing marketing for the company as well as its TRACES Wine and Lean Brew brands. A graduate of Newcastle University, she holds a WSET Level 2 Award in Wines and specializes in building brands through e-commerce, partnerships, and Amazon Marketplace campaigns.

Outside of her professional role, Laura is a proud owner of her dog, Dougie, with whom she enjoys a hybrid work schedule. Her interest in wine is both a career and a passion, and she enjoys tasting and sharing different varieties.

To celebrate her third work anniversary, she launched the TRACES wine brand after building it from the ground up.

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Experience
12 Years
Current Role
Marketing Manager
Job Level
Middle
Location
Manchester, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laura cares about

Brand Building
She has been central to building the TRACES wine brand from scratch, guiding it through rebrands and market expansion.
E-commerce Strategy
Her role involves managing all marketing activities for multiple brands across online channels, including the Amazon Marketplace.
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Career

Work history

9-2022
Marketing Manager
DrinkWell UK
9-2022
Head of Brand
TRACES
7-2021 - 9-2022
Partnerships Manager
SimpliSafe UK
7-2019 - 7-2021
Campaign Manager
SimpliSafe UK
11-2018 - 6-2019
Travel
Career Break
In the press

Media appearances

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Education
2013 - 2016
Bachelor’s Degree
Newcastle University
2011 - 2013
Business Studies
Sir John Deane's College
2006 - 2011
GCSE'S
Helsby High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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