Laura Deady Holt in

Laura Deady Holt

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SVP, Global Merchandising — Non-Apparel (Abercrombie & Fitch, A&F Kids, Hollister, YPB) at Abercrombie & Fitch Co.
📍 Los Angeles Metropolitan Area, United States

Laura Deady Holt is a strategic senior fashion executive, currently serving as the SVP of Global Merchandising for Non-Apparel at Abercrombie & Fitch Co. With a background from Parsons School of Design, she has held senior merchandising and buying roles at major brands including URBN, Michael Kors, and Macys, specializing in translating trends into product strategy.

Outside of her direct merchandising roles, Laura is a member of Chief, a private network designed to empower and support women in executive leadership positions. She also serves as a key advisor to the AI-driven creator technology company, Devotion, focusing on commercial ecosystem development and partnership models.

She is advising an AI technology company, helping to bridge the gap between generative AI and the traditional retail and brand sectors.

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Experience
15 Years
Current Role
SVP, Global Merchandising — Non-Apparel (Abercrombie & Fitch, A&F Kids, Hollister, YPB)
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Priorities

Topics Laura cares about

Global Merchandising
Currently leads the global non-apparel merchandising division for all Abercrombie & Fitch Co. brands and has held Chief Merchant roles at Lulus and URBN.
AI in Fashion
Serves as an advisor to Devotion, an AI-driven creator technology company, architecting merchandising and licensing models for generative AI in retail.
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Career

Work history

4-2026
SVP, Global Merchandising — Non-Apparel (Abercrombie & Fitch, A&F Kids, Hollister, YPB)
Abercrombie & Fitch Co.
11-2025
Advisor
Devotion
2-2024 - 2-2026
Chief Merchandising Officer
Lulus
5-2022
Chief Member
Chief
3-2021 - 2-2024
Head of Buying and Merchandising (Chief Merchant) | Senior Managing Director
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
In the press

Media appearances

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Education
AAS
Parsons School of Design - The New School
Study Abroad
London College of Fashion, University of the Arts London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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