Laura Korchinski in

Laura Korchinski

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Vice President Account Services, Head of North America at Visual Latina
📍 Atlanta, Georgia, United States

Laura is the Vice President and Head of North America for Visual Latina, leveraging over 15 years of shopper marketing experience with CPG giants like The Coca-Cola Company and Kelloggs. She is responsible for business development and agency growth, focusing on omnichannel and multicultural marketing strategies. People describe her as bright and personable.

She is passionate about multicultural engagement, particularly within the Hispanic community, and actively participates in industry events like Groceryshop to stay ahead of retail trends. Her education includes a Bachelor of Arts from Miami University and studying Spanish through a University of Virginia abroad program.

Laura was the keynote speaker for The Coca-Cola Companys Hispanic Inclusion Network event, highlighting her expertise.

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Experience
16 Years
Current Role
Vice President Account Services, Head of North America
Job Level
Senior
Location
Atlanta, Georgia, United States
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Laura cares about

Multicultural Marketing
A core pillar of her expertise, she has led numerous Hispanic retail programs and was the keynote speaker at Coca-Cola's Hispanic Inclusion Network event.
Shopper Marketing
With over 15 years in the field, she has deep experience leading end-to-end retail campaigns for major CPG brands.
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Career

Work history

1-2018
Vice President Account Services, Head of North America
Visual Latina
2-2014 - 6-2018
Account Director for The Coca-Cola Company
Visual Latina
1-2013 - 1-2018
Senior Account Manager for The Coca-Cola Company
Visual Latina
2010 - 12-2012
Account Manager for The Coca-Cola Company
Visual Latina
6-2009 - 3-2010
Contractor, Global Marketing Capabilities
The Coca-Cola Company
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2009
Bachelor of Arts (B.A.)
Miami University
2008 - 2008
Spanish
University of Virginia Study Abroad Program
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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