Laura Piva

Observer
DISC Type : ci

Head of Marketing & PR EMEA at Frette

Milan, Lombardy, Italy

Overview

Laura has no verified overview

Personality Overview

Example Seeker

Curious

Assertive

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Laura has no verified topics they care about

Media Appearances

Laura has no verified media appearances

Work History

12-2024
Head of Marketing & PR EMEA at Frette
5-2023 - 11-2024
PR & Communication Projects Director at Self-employed
11-2017 - 5-2023
PR & Communication Consumer Director at Technogym
1-2011 - 10-2017
Director Of Communications at Condé Nast
2-2008 - 5-2011
PR & Communication Manager at The Walt Disney Company

Education

1995 - 2000
Foreign Languages and Literatures from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 20 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Head of Marketing & PR EMEA at Frette
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Insights For Selling To Laura

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laura is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Laura

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Laura move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Laura take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Laura

Personality Compatibility


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