Laura Zuluaga in

Laura Zuluaga

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Account Director | Mid Market | Built Environment at Salesforce
📍 Greater London, England, United Kingdom

Laura is a high-achieving Account Director at Salesforce UK, specializing in the Built Environment sector. With a background as a solution engineer and project manager, she leverages deep, multi-cloud Salesforce expertise to drive growth. A University of British Columbia graduate, colleagues commend her technical acumen and strong people skills.

Beyond her core role, Laura is deeply passionate about the Salesforce ecosystem, contributing as an author for the Salesforce Ben blog and facilitating courses. She is fluent in Spanish and maintains a keen interest in the innovations of major technology firms like Google and Microsoft.

Unique fact: Laura achieved 170% of her annual quota and 250% of her multi-year deal target in fiscal year 2025.

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Experience
10 Years
Current Role
Account Director | Mid Market | Built Environment
Job Level
Mid-senior
Location
Greater London, England, United Kingdom
Personality Overview

How Laura shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laura cares about

Built Environment Tech
Her current role is dedicated to helping Real Estate, Construction, and Facility Management industries grow their business using technology.
AI in Customer Service
She frequently posts about Salesforce's AI innovations like Agentforce and their role in transforming customer support and creating human-AI workforces.
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Career

Work history

5-2024
Account Director | Mid Market | Built Environment
Salesforce
10-2021 - 5-2024
Senior Solution Engineer
Salesforce
5-2021 - 10-2021
Author
Salesforce Ben
10-2020 - 10-2021
Salesforce Expert - Course Facilitator
FourthRev
4-2019 - 10-2021
Sales Engineer - Industry Lead
EMPAUA
In the press

Media appearances

Laura Zuluaga - London's Calling Salesforce. Featured in London's Calling
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Education
2011 - 2015
Bachelor of Commerce (BCom)
The University of British Columbia
Education details unavailable
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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