Laure Urbin de Vienne in

Laure Urbin de Vienne

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Vice President, Digital Marketing - South East Asia at Intrepid Asia
📍 Singapore

Laure Urbin de Vienne is the VP of Digital Marketing for Southeast Asia at Intrepid Asia, specializing in retail media, MarTech, and performance marketing. With a background from UCO Angers, she has extensive experience launching start-ups across Europe and Asia. Colleagues describe her as fierce, empathetic, and quick-witted.

Based in Singapore, Laure is passionate about empowering lives through digital technology. She is driven by her mottos, "Keep going, no matter what!" and "Good vibes only!", and strives to transform business relationships into genuine, collaborative partnerships.

She successfully launched and developed businesses from scratch in the Spanish-speaking markets of Spain and Mexico, coordinating website localization, content strategy, and marketing.

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Experience
15 Years
Current Role
Vice President, Digital Marketing - South East Asia
Job Level
Senior
Location
Singapore
Personality Overview

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Priorities

Topics Laure cares about

Go-to-Market Strategy
Her profile highlights extensive experience in setting up start-ups and driving powerful 360° go-to-market strategies in both European and Asian markets.
Social Commerce
She recently emphasized the importance of social commerce in Southeast Asia and highlighted her team's capabilities in helping brands navigate this evolving ecosystem.
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Career

Work history

7-2023
Vice President, Digital Marketing - South East Asia
Intrepid Asia
2-2020 - 6-2023
General Manager, Singapore
Ematic Solutions
9-2018 - 2-2020
Key Account Sales Manager
Egencia
2-2016 - 9-2018
Country Manager, Spain
ConsoBaby
10-2010 - 2-2016
Sales & Marketing Manager
Generation Plume
In the press

Media appearances

What's NEXT Interview: Intrepid’s Laure Urbin de Vienne on how modern consumer journeys are redefining commerce. Featured in MARKETECH APAC
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Education
2005 - 2010
Langues & stratégie de l'entreprise (commercial
UCO Angers
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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