Lauren Brunner in

Lauren Brunner

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Founder + CEO at The Retail Strategy
📍 Austin, Texas, United States

Lauren Brunner is the Founder and CEO of The Retail Strategy, where she specializes in elevating retail expansion plans for national brands. A graduate of the Texas McCombs School of Business, she has extensive experience in real estate and franchising. Colleagues describe her as kind, tenacious, and an incredible role model.

Outside of her professional life, Lauren shows a reflective and appreciative side. She finds moments of pause and symbolism in nature, such as stopping during a run to admire a double rainbow, suggesting an appreciation for mindfulness and perspective amidst a busy schedule.

As a high school senior, she wrote a business plan that convinced her dad to buy a franchise to help cover her college tuition.

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Experience
19 Years
Current Role
Founder + CEO
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Lauren shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lauren cares about

Retail Expansion
Her company, The Retail Strategy, has helped over 100 retail brands expand into new markets and has signed over 1, 500 leases on their behalf.
Franchise Growth
She founded The Franchise Connection to help brands develop their concepts and teams. She frequently attends industry events like the Multi-Unit Franchising Conference.
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Career

Work history

11-2009
Founder + CEO
The Retail Strategy
5-2017 - 3-2025
Strategic Growth Support
Salon Lofts
5-2013 - 5-2021
Founder
The Franchise Connection
8-2005 - 11-2009
Vice President
SiteSource Real Estate Services
In the press

Media appearances

Lauren Brunner - Founder + CEO at The Retail Strategy | The Org. Featured in The Org
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Education
2002 - 2006
Bachelor's degree
Texas McCombs School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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