Lauren Carrol in

Lauren Carrol

Login to view DISC.
Chief Operating Officer at BrewDog
📍 Greater Aberdeen Area, United Kingdom

Lauren Carrol is the Brand & Marketing Director at BrewDog, where she has held several roles since 2017. A certified Lean Six Sigma Master Black Belt with an MBA, she recently spearheaded a major brand refresh focused on making the companys message more inclusive and accessible to a broader audience.

While specific personal hobbies are not public, her interests suggest a keen eye on major consumer, media, and retail brands, including The Walt Disney Company and Marks and Spencer. This points to a fascination with large-scale brand strategy and market trends outside of her direct industry.

Unusually for a marketing director, she holds a Master Black Belt in Lean Six Sigma, indicating a deep expertise in process optimization.

Read the full overview →
Experience
16 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Greater Aberdeen Area, United Kingdom
Personality Overview

How Lauren shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lauren cares about

Brand Revitalization
She is leading BrewDog's strategic shift to reconnect with customers through a new visual identity and a more inclusive, accessible brand message.
Customer Accessibility
A key focus of her recent marketing campaigns is to simplify BrewDog's messaging and appeal to a wider consumer base beyond craft beer aficionados.
+4 more topics Login to view topics
Career

Work history

3-2025
Chief Operating Officer
BrewDog
12-2022 - 3-2025
Chief Marketing Officer
BrewDog
6-2021 - 12-2022
Brand & Marketing Director
BrewDog
11-2020 - 6-2021
Special Projects Director
BrewDog
5-2019 - 11-2020
Group Continuous Improvement Manager
BrewDog
In the press

Media appearances

Brewdog promotes Lauren Carrol as CMO. Featured in Marketing Beat
See now
Education
2017 - 2019
Master of Business Administration - MBA with distinction
Robert Gordon University
2008 - 2012
Bachelors of Science (Hons)
University of Aberdeen
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Lauren. Free, 10 seconds.