Lauren Murphy

Organizer
DISC Type : Sd

Senior Director, Commercial Operations & Training at Q'Apel Medical

Portland, Oregon Metropolitan Area, United States

Overview

Lauren Murphy is a healthcare executive specializing in commercial growth and the adoption of innovative neurosurgical technologies. A graduate of Washington University in St. Louis, she was a key leader in NICO Corporations 2024 acquisition by Stryker and now serves as Senior Director at QApel Medical.

She was instrumental in the successful 2024 acquisition of her former company, NICO Corporation, by Stryker.

Personality Overview

Strong-minded

Pleasant

Slow Starter

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

MedTech Commercialization
Her career focus is on commercial development and successful product launches for early-stage medical technologies, particularly within neurosurgery.
Neurosurgery Innovation
Has over 15 years of experience focused on accelerating the adoption of revolutionary neurosurgical technologies to improve patient care.
Driving Clinical Adoption
Specializes in building and leading field teams that effectively train surgeons and accelerate the clinical adoption of new medical devices.

Media Appearances

Lauren has no verified media appearances

Work History

10-2025
Senior Director, Commercial Operations & Training at Q'Apel Medical
8-2022 - 1-2025
Vice President of Field Clinical & Education at NICO Corporation
9-2019 - 8-2022
Director of Sales Enablement & Operations at NICO Corporation
1-2019 - 8-2019
Director of Sales Operations at NICO Corporation
7-2010 - 8-2011
Senior Application Consultant at BrainLAB

Education

BS from Washington University in St. Louis
MS from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 9 Location : Portland, Oregon Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Commercial Operations & Training at Q'Apel Medical
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lauren

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lauren take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lauren

Personality Compatibility


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