Lauren Peterson in

Lauren Peterson

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Director Digital Product at Loloi Rugs
📍 Dallas, Texas, United States

Lauren is a digital commerce leader with over a decade of experience in e-commerce operations, global go-to-market strategies, and DTC acceleration. Currently the Director of Digital Product at Loloi Rugs, she previously led site experience at The Container Store and global e-commerce for IT Cosmetics at LOréal. She holds a Bachelors degree from the University of Arkansas.

A unique aspect of her career is her diverse experience applying digital strategies across different retail sectors, including beauty at LOréal and home goods at The Container Store and Loloi Rugs.

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Experience
12 Years
Current Role
Director Digital Product
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lauren cares about

Digital Growth Strategy
Her professional goal is to strategically drive digital growth by identifying key business opportunities and finding innovative solutions to deliver on those initiatives.
Seamless Consumer Journey
Specializes in identifying end-to-end digital strategies and optimizing onsite tactics to create a frictionless experience for consumers online.
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Career

Work history

8-2025
Director Digital Product
Loloi Rugs
2-2024 - 4-2025
Ecommerce Director, Site Experience & Content
The Container Store
4-2023 - 2-2024
Global Ecommerce Director, IT Cosmetics (Digital Platforms, Services & CRM)
L'Oréal
9-2020 - 4-2023
Global Ecommerce Sr. Manager, IT Cosmetics (Digital Platforms, Services & CRM)
L'Oréal
8-2018 - 9-2020
Ecommerce Manager, Clarisonic US DTC
L'Oréal
In the press

Media appearances

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Education
2009 - 2013
Bachelor's degree
University of Arkansas
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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