Lauren Petter

Questioner
DISC Type : c

Chief Marketing Officer at ProjectManager

Seattle, Washington, United States

Overview

Lauren has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

7-2022
Chief Marketing Officer at ProjectManager
7-2020
Founder & Marketing Leader at Dryve Consulting
7-2018 - 7-2020
Director, Digital Experience at Avalara
3-2017 - 7-2018
Senior Manager, Digital Experience at Avalara
7-2016 - 3-2017
Product Manager, Ecommerce at Avalara

Education

2004 - 2008
Bachelor of Arts (B.A.) from University of Washington
Certificate from Universidad de Granada

More Information

Social Presence :

Prographics :

Exp : 18 Location : Seattle, Washington, United States Job Level : Leadership Designation : Chief Marketing Officer at ProjectManager
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lauren

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lauren take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lauren

Personality Compatibility


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