Lauren Solberg

Examiner
DISC Type : cs

Senior Editor at Morningstar

United States

Overview

Lauren has no verified overview

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Lauren has no verified topics they care about

Media Appearances

Lauren has no verified media appearances

Work History

1-2026
Senior Editor at Morningstar
6-2023 - 12-2025
Lead Developer, Editorial Automation and Data Visualization at Morningstar
1-2020 - 6-2023
Data Journalist, Editor at Morningstar
7-2017 - 9-2019
User Experience Designer at Trala, Inc.
1-2016 - 5-2016
Computer Science Course Assistant at University of Illinois Urbana-Champaign

Education

Bachelor’s Degree from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : N/A Designation : Senior Editor at Morningstar
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lauren

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lauren take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lauren

Personality Compatibility


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