Laurien Braeckman in

Laurien Braeckman

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Partnerships at introw.io
📍 Ghent Metropolitan Area, Belgium

Laurien is a commercial leader focused on partnerships, sales, and GTM strategy, currently in a Partnerships role at introw.io. Described as a "Swiss Army knife," she has a track record of building sales departments from the ground up, scaling teams, and launching in new markets. She holds a degree in Applied Economics from Ghent University.

Colleagues describe her as enthusiastic, pragmatic, structured, and energetic. She is known for her ability to read people and understand their motivations, fostering long-term partnerships and keeping teams balanced through a heightened emotional awareness.

She has a unique ability to quickly identify implicit power structures within an industry or company.

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Experience
10 Years
Current Role
Partnerships
Location
Ghent Metropolitan Area, Belgium
Personality Overview

How Laurien shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Laurien cares about

Strategic Partnerships
Her current role at introw.io is focused on partnerships, and she is actively involved in the HubSpot partner ecosystem, recently attending their UNBOUND conference.
Market Expansion
In previous roles, she developed go-to-market strategies that successfully opened multiple new European markets and customer segments.
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Career

Work history

7-2026
Partnerships
introw.io
1-2025 - 12-2025
Growth Director - dedicated 1y assignment
Studio Emma
10-2022 - 12-2024
Head of Sales
GeoPostcodes
1-2022 - 9-2022
VP of International Growth
WeGroup | We are hiring
6-2019 - 2-2022
Sales Director
WeGroup | We are hiring
In the press

Media appearances

Ping Pong Partner Connect at UNBOUND – Introw Side Event. Featured in Luma.com
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Unbound Morning Run: Introw – Partner‑Led 5K Run. Featured in Luma.com
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Education
Toegepaste economie (Applied economics)
Ghent University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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