LaVella Bishop

Enigma
DISC Type : cid

Sr. Manager, CRM & Retention Marketing at Patagonia

Santa Barbara, California, United States

Overview

LaVella has no verified overview

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

LaVella has no verified topics they care about

Media Appearances

LaVella has no verified media appearances

Work History

7-2025
Sr. Manager, CRM & Retention Marketing at Patagonia
8-2023 - 8-2025
Sr. CRM and Lifecycle Marketing Manager at Patagonia
12-2021 - 8-2023
Lifecycle Marketing Manager at Patagonia
4-2021 - 12-2021
Lead Personalization Strategist, Global Consumer Engagement at iRobot
10-2020 - 4-2021
Marketing Automation Manager at Novant Health

Education

2015 - 2016
Master of Science (M.S.) from West Virginia University
2010 - 2013
Bachelor of Arts (B.A.) from Western Kentucky University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Santa Barbara, California, United States Job Level : Middle Designation : Sr. Manager, CRM & Retention Marketing at Patagonia
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Insights For Selling To LaVella

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with LaVella is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from LaVella

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will LaVella move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can LaVella take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And LaVella

Personality Compatibility


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