Lavelle Livingston

Initiator
DISC Type : Di

VP of Sales & GTM Advisor at Ruckus

Dallas-Fort Worth Metroplex, United States

Overview

Lavelle Livingston is a senior commercial leader specializing in building and scaling revenue organizations within the healthcare, SaaS, and digital health sectors. A graduate of Louisiana Tech University, he has a proven track record as a CRO and VP of Sales. Colleagues describe him as strategic, high-achieving, and a dedicated leader.

Based on his writings, Lavelle values his Christian faith and advocates for maintaining a healthy work-life balance by disconnecting over the weekend. He often reflects on the importance of genuine support in professional relationships and the need for emotional intelligence in sales, challenging conventional wisdom.

He believes most companies fail at sales onboarding by confusing it with simple orientation, hindering long-term productivity.

Personality Overview

Impact-Oriented

Risk-Accepting

Conviction Driven

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling Revenue Orgs
His career is defined by building and accelerating commercial organizations, from establishing foundational processes to scaling established teams in high-growth environments.
Digital Health GTM
He has deep experience leading go-to-market strategies for venture-backed digital health, diagnostics, and telehealth companies, operating in complex and regulated markets.
Effective Sales Onboarding
He has a strong viewpoint that proper onboarding is crucial for a sales rep's success and is far more involved than a typical company orientation.

Media Appearances

Lavelle Livingston Jr. - Bring Ruckus. Featured in Bring Ruckus

See Now

Work History

2-2023
VP of Sales & GTM Advisor at Ruckus
2022 - 2023
Chief Revenue Officer- Biopharmaceutical, Health Systems, & Life Science at Genome Medical
2020 - 2022
Senior Vice President Of Sales - Health Systems, Payors, Providers at Everly Health
1-2019 - 6-2020
Vice President of Sales at DoorDash
8-2017 - 1-2019
Vice President of Sales at Credit Acceptance

Education

Bachelor of Applied Science from Louisiana Tech University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : VP of Sales & GTM Advisor at Ruckus
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Insights For Selling To Lavelle

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lavelle is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Lavelle

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Lavelle move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lavelle take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lavelle

Personality Compatibility


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