Laz Smith in

Laz Smith

Commander · DISC type D
Co-Founder / General Manager at Apéro Label
📍 Brisbane, Queensland, Australia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Co-Founder / General Manager
Job Level
Leadership
Location
Brisbane, Queensland, Australia
Personality Overview

How Laz shows up

Candid & Clear
Impact-Driven
Very Quick

They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Priorities

Topics Laz cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2017
Co-Founder / General Manager
Apéro Label
1-2009
Owner/Sole Proprietor
Laz Chester
8-2018 - 8-2021
Director
CrewMedia.Co
1-2018 - 6-2018
Digital Strategy & Delivery Lead
Insync Technology
7-2015 - 1-2018
Account Manager
Insync Technology
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018
Full Stack Web Development Certification
freeCodeCamp
2004 - 2004
Bachelor of Music Technology
Griffith University
2001 - 2002
Education details unavailable
Brisbane Christian College
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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