Leah Spears in

Leah Spears

Login to view DISC.
Marketing Director at Paddy Power
📍 United Kingdom

Leah Spears is the Marketing Director for Paddy Power, where she leads the brands famously mischievous and humorous advertising campaigns. She was promoted from Head of Brand and has quickly made an impact, earning recognition as one of the UKs most effective marketers in 2024. She attended Skipton Girls High School.

While specific personal hobbies are not public, Leah shows a deep professional interest in the strategies of major consumer brands like Procter & Gamble and Unilever. This indicates a strong passion for the art and science of marketing that extends beyond her immediate role in the betting industry.

Leah was named to Marketing Weeks Top 100 Most Effective Marketers list for 2024.

Read the full overview →
Experience
20 Years
Current Role
Marketing Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Leah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Leah cares about

Disruptive Advertising
She is the driving force behind Paddy Power's high-profile, humorous, and often controversial campaigns, aiming to make it the UK's most-loved betting brand.
Marketing Effectiveness
Her recent inclusion in Marketing Week's Top 100 list highlights her focus on creating campaigns that not only generate buzz but also deliver measurable business results.
+4 more topics Login to view topics
Career

Work history

11-2025
Marketing Director
Paddy Power
5-2022 - 11-2025
Head Of Brand
Paddy Power
8-2021 - 5-2022
Chief Marketing Officer
Class-ify
6-2021 - 8-2021
Marketing Director
Class-ify
12-2019 - 6-2021
Senior Director Broadcast
Asda
In the press

Media appearances

How can you stand out when you haven't got the spend? Leah Spears – Head of Brand Strategy at Paddy Power. Featured in Campaign Magazine (Facebook video)
See now
Paddy Power brand boss Leah Spears on why it's doubling down on non‑sports TV sponsorship. Featured in The Drum
+6 more appearances Login to view media
Education
Education details unavailable
Skipton Girls High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Leah. Free, 10 seconds.