Lee Rorison in

Lee Rorison

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Founder & CEO at Seriös Group
📍 Newcastle Upon Tyne, England, United Kingdom

Lee Rorison is the Founder and CEO of Seriös Group, a data solutions company he has scaled from a startup to over 60 employees. With 20+ years of experience, he helps enterprises leverage data and AI. Colleagues and clients describe him as energetic, goal-oriented, and reliable, and he holds an MSc from The University of Manchester.

Outside of work, Lee is a lifelong, passionate supporter of Sunderland AFC and enjoys watching Formula One and basketball, where his company sponsors the Newcastle Eagles. He spends his downtime relaxing with his wife, Lorraine, and their mini Dachshund, Hugo. Lee is also committed to community involvement, supporting local charities and colleges.

He has been recognized as one of the North Easts top business leaders for his significant impact on the regional economy.

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Experience
18 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Newcastle Upon Tyne, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lee cares about

Data in Sports
His company is the official data partner for Sunderland AFC, using its Seriös ONE platform to transform the club's performance, commercial operations, and fan engagement.
Sunderland AFC
A self-described lifelong supporter of the club, he considers the official data partnership with his company an exciting personal and professional milestone.
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Career

Work history

2-2020
Founder & CEO
Seriös Group
1-2013 - 10-2021
Freelance Data Solution Consultant
Ror Analytics Ltd
10-2012 - 1-2013
Business Intelligence Specialist
Peak Indicators Limited
4-2012 - 10-2012
Business Intelligence Analyst
Balfour Beatty WorkSmart
3-2011 - 4-2012
Lead Oracle Business Intelligence Consultant
Business and Decision
In the press

Media appearances

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Education
2005 - 2006
MSc
The University of Manchester
2001 - 2005
BSc (HONS)
Newcastle University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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