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Lela Cole

Sharpshooter
DISC Type : DC

Commercial Director at The Westin London City

London, England, United Kingdom

Overview

Lela is the Commercial Director at The Westin London City, a performance-driven leader with over 20 years of experience in luxury hospitality revenue management. She focuses on driving topline growth and elevating brand positioning. Colleagues describe her as personable, focused, and dedicated, and her teams have won Marriotts Revenue Team of The Year awards.

Outside of work, Lela is a qualified yoga instructor who volunteers to teach classes to her colleagues. She is an avid runner who is currently training for a half marathon in Spain and finds running along the River Thames to be her reset. She values mindful living and spending time with family and friends.

She became a qualified yoga instructor while working in a demanding leadership role and uses that skill to support her teams wellbeing.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Wellness in Hospitality
Her role is to position her hotel as a leading luxury wellness destination. She is passionate about integrating meaningful, guest-focused wellness experiences into hospitality.
Team Wellbeing
She volunteers to teach yoga to her hotel associates, stating that leaders must create space for wellness and support their teams, especially younger members.
Yoga & Mindfulness
A qualified instructor, she calls teaching and practicing yoga the "cornerstone" of her wellbeing and a way she reconnects with herself and others.

Media Appearances

Lela has no verified media appearances

Work History

6-2024
Commercial Director at The Westin London City
4-2021 - 7-2024
Director Of Revenue Management at The Westin London City
2-2017 - 4-2021
Director Of Revenue Management at The Westbury Mayfair, A Luxury Collection Hotel, London
8-2015 - 2-2017
Cluster Revenue Manager at HILTON HEADQUARTERS (Revenue Management Consolidated Centre)
3-2012 - 8-2015
Revenue Manager at KENSINGTON CLOSE HOTEL LIMITED

Education

2003 - 2004
Diploma from Leicester College Business Studies
2002 - 2003
Professional English from TLSI London Skills Instisute

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at The Westin London City
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Insights For Selling To Lela

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lela is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.

    • Will you ever get a clear answer from Lela

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lela move?

  • They can reach decisions fairly quickly if they are convinced.

    • Can Lela take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lela

Personality Compatibility

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