Lena Bertelshofer in

Lena Bertelshofer

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Marketing & Brand Manager – Lamborghini, Bentley & McLaren at Feser-Graf Gruppe
📍 Ingolstadt, Bavaria, Germany

Lena is a brand-driven marketing professional managing the luxury sports car brands Lamborghini, McLaren, and Bentley for the Feser-Graf Group. She holds a Master of Science in Strategic Marketing and previously interned in brand strategy at the BMW Group.

Beyond her primary role, Lena is the founder of sense4brands, a fully remote branding and marketing consultancy. Since 2019, she has successfully built over 25 brands from scratch for a diverse range of clients, including startups and mid-sized companies.

Unique fact: Lena founded and runs her own successful branding consultancy alongside her demanding full-time role in the luxury automotive sector.

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Experience
7 Years
Current Role
Marketing & Brand Manager – Lamborghini, Bentley & McLaren
Job Level
Middle
Location
Ingolstadt, Bavaria, Germany
Personality Overview

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Priorities

Topics Lena cares about

Luxury Automotive
As Brand & Marketing Manager for Lamborghini, Bentley, and McLaren, she focuses on building brand desirability and crafting premium, exclusive experiences.
Brand Building
Through her consultancy, sense4brands, she has built over 25 brands from the ground up, covering brand strategy, visual identity, and digital presence.
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Career

Work history

7-2025
Marketing & Brand Manager – Lamborghini, Bentley & McLaren
Feser-Graf Gruppe
2019
Founder
Sense4Brands
2-2023 - 5-2025
Social Media Manager
Schuster Home Company GmbH
2-2022 - 8-2022
Intern Brand and Marketing Strategy
BMW Group
10-2021 - 3-2022
Working Student Marketing, Communications and PR
Isargold
In the press

Media appearances

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Education
8-2023 - 4-2025
Master of Science - MS
Católica Lisbon School of Business and Economics
2018 - 2022
Bachelor of Arts - BA
Macromedia University of Applied Sciences
2019 - 2019
Semester Abroad
International College of Management Sydney (ICMS)
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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