Lena Rakijian, MS, RD

Critic
DISC Type : C

Founder & CEO at VERVE Studios

Carlsbad, California, United States

Overview

Lena has no verified overview

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Lena has no verified topics they care about

Media Appearances

Lena has no verified media appearances

Work History

9-2018
Founder & CEO at VERVE Studios
8-2013 - 6-2017
Director of Talent & Instructor Training at The Handle Bar Indoor Cycling Studio
5-2013 - 9-2016
Clinical Dietitian at Beth Israel Deaconess Medical Center
1-2011 - 6-2012
Front Desk Staff at SoulCycle Inc.

Education

2011 - 2014
Master of Science (M.S.) from Teachers College, Columbia University
2013 - 2014
Dietetic Internship from Harvard-Beth Israel Deaconess Medical Center

More Information

Social Presence :

Prographics :

Exp : 13 Location : Carlsbad, California, United States Job Level : Leadership Designation : Founder & CEO at VERVE Studios
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Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lena

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lena

Personality Compatibility


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