Lena Weber-Reed in

Lena Weber-Reed

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UK Marketing & Communications Manager at Getronics
📍 Glasgow, Scotland, United Kingdom

Lena is a strategic B2B marketing leader with 15+ years of experience in the tech and SaaS industries, specializing in demand generation and social selling to build seven-figure pipelines. Colleagues describe her as creative, inspirational, and strategic. She holds a Masters degree from UCL.

Outside of her marketing focus, Lena has a creative and linguistic side, having studied fashion journalism at Central St Martins and taken a course in Translation Studies. She occasionally publishes professional content in German, showcasing her multilingual capabilities.

Unique fact: She combines her deep expertise in B2B tech marketing with a creative qualification in fashion journalism.

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Experience
16 Years
Current Role
UK Marketing & Communications Manager
Job Level
Middle
Location
Glasgow, Scotland, United Kingdom
Personality Overview

How Lena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lena cares about

B2B Marketing Strategy
She advocates for reverse-engineering marketing basics and establishing a clear strategy before launching campaigns, rather than treating social media as an afterthought.
Social Selling
A core specialty, she has scaled social selling programs globally and coached sales leaders on using social engagement to influence the entire buying journey.
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Career

Work history

6-2024
UK Marketing & Communications Manager
Getronics
10-2023 - 7-2024
Social Media Lead
GMS - Global Message Services
1-2022 - 10-2023
Social Media Manager EMEA & Latam
Johnson Controls
4-2018 - 1-2022
Social Media Manager
GrantTree
4-2016 - 8-2017
Global Community Manager
HSBC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2002 - 8-2003
Master's degree
UCL
1999 - 2002
Bachelor of Arts (BA)
Falmouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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