Leonie Baecker in

Leonie Baecker

Questioner · DISC type c
Head of Brand Marketing at REWE
📍 Düsseldorf, North Rhine-Westphalia, Germany

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Head of Brand Marketing
Job Level
Mid-senior
Location
Düsseldorf, North Rhine-Westphalia, Germany
Personality Overview

How Leonie shows up

Price-Sensitive
Cautious & Analytical
Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Leonie cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2024
Head of Brand Marketing
REWE
4-2025
Advisory Board
SK Gaming
11-2022 - 10-2024
Referentin des CEO REWE Group / Chief of Staff
REWE Group
9-2021 - 12-2022
Head of Inhouse Consulting
REWE Group
11-2017 - 8-2021
Projektleiterin Strategie & Projekte
REWE Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2011
Master's degree
ESCP Business School
2005 - 2009
Bachelor of Science - BS
Frankfurt School of Finance & Management
2005 - 2007
Bankkauffrau
IHK Frankfurt
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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