Leslie Capstraw

Pioneer
DISC Type : DSI

Chief Operating Officer at Creator Deck

Los Angeles Metropolitan Area, United States

Overview

Leslie Capstraw is the Chief Operating Officer at Creator Deck, an integrated marketing and operations executive with over 20 years of experience scaling businesses and leading teams at global networks like Ogilvy. She holds a Bachelor of Science in Business Administration from Penn State University. Colleagues describe her as knowledgeable, calm, and a supportive mentor.

As a member of Chief, a private network for exceptional female leaders, Leslie is deeply invested in connecting with and supporting other women in executive roles. She actively engages in industry conversations around the creator economy, attending events and sharing insights on building meaningful brand connections.

Unique fact: Leslie played a key role in the successful U. S. launch campaign for Virgin America.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Creator Economy
Her current role as COO of Creator Deck and recent attendance at CreatorIQ Connect show her deep involvement in the creator marketing space.
Female Leadership
She is a member of Chief, a private network dedicated to connecting and supporting women in executive leadership positions.
Agency Operations
As a multi-time COO and self-described "Architect of Growth, " she focuses on scaling businesses, driving operational excellence, and increasing profit margins.

Media Appearances

Leslie has no verified media appearances

Work History

7-2025
Chief Operating Officer at Creator Deck
5-2025 - 8-2025
Advisory Board Member at Creator Deck
1-2022 - 4-2025
Chief Operating Officer at Summit Strategy Group, LLC
2-2022 - 3-2023
Member at Chief
President / Strategic Advisor at Genius Produced

Education

Bachelor of Science in Business Administration from Penn State University
HR Management and Analytics: Unlock the Value of Human Capital from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : 1 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at Creator Deck
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Insights For Selling To Leslie

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Leslie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Leslie move?

  • They are generally fast movers and can take quick decisions
  • Can Leslie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Leslie

Personality Compatibility


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