Lexie Bakken

Critic
DISC Type : C

Marketing and Communications Manager at Alerus

Greater Grand Forks Area, United States

Overview

Lexie has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Lexie has no verified topics they care about

Media Appearances

Lexie has no verified media appearances

Work History

7-2024
Marketing and Communications Manager at Alerus
6-2023 - 7-2024
Marketing Operations Manager at Alerus
6-2008 - 6-2023
Marketing Research Analyst at Alerus

Education

2004 - 2008
Bachelor’s Degree from University of North Dakota
2015 - 2016
James H. Donnelly Award of Excellence Recipient from ABA School of Bank Marketing and Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Grand Forks Area, United States Job Level : Middle Designation : Marketing and Communications Manager at Alerus
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Insights For Selling To Lexie

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lexie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lexie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lexie move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lexie take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lexie

Personality Compatibility


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