Liam Mackay

Evaluator
DISC Type : scd

Chief Financial Officer at Contour Airlines

Nashville Metropolitan Area, United States

Overview

Liam has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Liam has no verified topics they care about

Media Appearances

Liam has no verified media appearances

Work History

9-2025
Chief Financial Officer at Contour Airlines
1-2021 - 8-2025
Chief Financial Officer at Air Wisconsin Airlines
2-2019 - 12-2020
Director - UAX Commercial Strategy at United Airlines
10-2017 - 2-2019
Director - UAX Regional Partner Management at United Airlines
3-2011 - 10-2017
Sr. Manager – Financial / Performance Analysis at United Airlines

Education

2005 - 2007
Master of Business Administration (MBA) from Embry-Riddle Aeronautical University
2001 - 2005
Bachelor of Administrative and Commercial Studies from Western University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at Contour Airlines
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liam

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liam take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liam

Personality Compatibility


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