Liana Duran Hennum in

Liana Duran Hennum

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Sr. Director US Value and Health Economics at BridgeBio
📍 Greater Minneapolis-St. Paul Area, United States

Liana is a leader in value demonstration and health economics, skilled in driving commercial success by showcasing clinical and economic value. She excels at building and leading teams to accelerate product adoption and market penetration. She holds a BS from the University of Notre Dame and a Masters from the University of Minnesota.

Outside of her corporate roles, Liana is passionate about solutions that help both patients and healthcare organizations. She is a proud supporter of her husbands physical therapy practice, emphasizing the importance of personalized care and addressing provider burnout.

She recently presented the interim results of a new prospective Randomized Controlled Trial (RCT) at a major healthcare conference.

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Experience
8 Years
Current Role
Sr. Director US Value and Health Economics
Job Level
Senior
Location
Greater Minneapolis-St. Paul Area, United States
Personality Overview

How Liana shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liana cares about

Health Economics
Her entire career, including her current role as Sr. Director of Value and Health Economics, is centered on demonstrating economic value in healthcare to drive adoption.
Value Demonstration
A core theme in her profile, she focuses on building teams that use evidence to quantify the value of medical technologies for population health decision-makers.
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Career

Work history

9-2023
Sr. Director US Value and Health Economics
BridgeBio
1-2022 - 2-2024
Head of Health Economics Outcomes Research/Market Access
Cala Health
2-2018 - 1-2022
Senior Director Health Economics Outcomes Research/Customer Experience
iRhythm Technologies, Inc.
2-2017 - 9-2017
Director Of Sales And Business Development
AliveCor Inc.
Boehringer Ingelheim
5 yrs 2 mos
In the press

Media appearances

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Education
1992 - 1996
BS
University of Notre Dame
2012 - 2014
Master's degree
University of Minnesota
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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