Liedy Vaarnold

Questioner
DISC Type : c

HR Projectmanager at CNV

The Randstad, Netherlands

Overview

Liedy Vaarnold is an experienced organizational coach and consultant specializing in the human side of business transformations. She founded Change Affairs to guide organizations through change at the intersection of HR and communication. She holds a Master of Science from Vrije Universiteit Amsterdam and is a Prosci® Certified Change Practitioner.

Outside of her consulting work, Liedy is a dedicated volunteer coach for Stichting Anne-Bo, where she provides long-term mentorship to young women starting their careers. She is passionate about helping her mentees navigate their studies and build confidence. Liedy also enjoys visiting museums in her free time.

She founded her own consultancy, Change Affairs, to provide a personal approach to organizational challenges, aiming for lasting results.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Human-Centric Culture
Believes that investing in the human side of an organization and making employees feel valued is the key to innovation, resilience, and sustainable growth.
Change Management
As a Prosci® certified practitioner and founder of Change Affairs, she specializes in guiding organizations through complex transitions involving HR and communications.
Youth Mentorship
Volunteers as a long-term coach for Stichting Anne-Bo, helping young female students navigate their career paths and overcome insecurities.

Media Appearances

Liedy has no verified media appearances

Work History

1-2026
HR Projectmanager at CNV
10-2024 - 1-2026
Senior Adviseur P&O a.i. at CNV
3-2022
Coach at Stichting Anne-Bo
3-2018
Oprichter Change Affairs | Organisatieadviseur at Change Affairs
1-2024 - 3-2024
People Development at Pels Rijcken

Education

2011 - 2013
Master of Science (MSc) from Vrije Universiteit Amsterdam (VU Amsterdam)
2002 - 2006
Communication from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 7 Location : The Randstad, Netherlands Job Level : N/A Designation : HR Projectmanager at CNV
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Insights For Selling To Liedy

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liedy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Liedy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liedy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Liedy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Liedy

Personality Compatibility


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