Liesl Knox in

Liesl Knox

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Chief Executive Officer at Branded Financial Services
📍 Australia

Liesl Knox is the Chief Executive Officer at Branded Financial Services, bringing a strong background in law and risk management to her role. She previously served as the Chief Risk Officer and Commercial Counsel for Avanti Finance and holds a Bachelor of Laws from the University of Otago.

Deeply committed to giving back, Liesl is the Chair and a Founding Trustee of the Waitakere College Foundation. She established the foundation with fellow alumni to create better educational opportunities and an improved learning environment for students at her former college, demonstrating a passion for youth development.

Unique fact: She co-founded her alma maters charitable foundation to enhance educational outcomes for its students.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Australia
Personality Overview

How Liesl shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Liesl cares about

Financial Leadership
Serves as CEO of Branded Financial Services and previously held executive roles including Chief Risk Officer at a major financial firm.
Youth Education
As the Chair and a Founding Trustee of the Waitakere College Foundation, she actively works to improve learning opportunities for students.
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Career

Work history

3-2023
Chief Executive Officer
Branded Financial Services
11-2020 - 6-2023
Director - Industry Representative
FSCL - Financial Services Complaints Limited
10-2020 - 3-2023
Chief Risk Officer (CRO)
Avanti Finance
4-2020 - 5-2022
Commercial Counsel
Avanti Finance
11-2019 - 4-2020
Head of Commercial Projects
Avanti Finance
In the press

Media appearances

Liesl Knox to lead Branded Finance Services Australia as new Chief Executive Officer. Featured in Branded Financial Services (official news release)
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Liesl Knox – Branded Financial Services (AFIA Board Profile). Featured in Australian Finance Industry Association (AFIA)
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Education
1989 - 1993
Bachelor of Laws (LL.B.)
University of Otago
Education details unavailable
Waitakere College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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