Lilah Waite in

Lilah Waite

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Lead Forensics at 8 yrs 11 mos
📍 United Kingdom

Lilah is a results-driven Chief Marketing Officer with over 22 years of global experience in B2B technology, specializing in demand generation and bringing new products to market. She holds a BA (hons) from Bournemouth University. Colleagues describe her as an empowering, motivational, and exceptional leader.

Outside of her corporate roles, Lilah is a mentor, mum, and wife. Her entrepreneurial venture as CEO of Paws Box, a subscription service for dogs, suggests a personal passion for animals and applying her marketing skills to consumer-facing projects.

Unique fact: She founded a company called Paws Box, demonstrating her ability to build a business from the ground up around a personal interest.

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Experience
5 Years
Current Role
Lead Forensics
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Lilah shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lilah cares about

Demand Generation
Her headline is "From Traffic to Revenue. " She frequently posts about turning website visitors into high-intent prospects and delivering strong CAC results.
B2B SaaS Marketing
She has held board-level positions at B2B SaaS companies like Lead Forensics and Amplify, working with major technology brands on a global basis.
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Career

Work history

Lead Forensics
8 yrs 11 mos
2-2025
Chief Executive Officer
Paws Box
2-2025
Chief Marketing Officer
Noteyble
2-2025
Chief Marketing Officer
Snacked Vending
1-2020 - 3-2025
Group Chief Marketing Officer
Amplify
In the press

Media appearances

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Education
BA(hons)
Bournemouth University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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