Lily Crawford

Lily is the Director of Global Brand Marketing at Mattel, where she has built her career for over 14 years. She oversees new doll brand introductions, combining marketing savvy with intuition. A Vanderbilt MBA graduate, she is described by colleagues as highly professional and motivated, having risen quickly through the ranks at the company.

Passionate about creating a more inclusive world, she was a key part of the team that launched Mattels first gender-neutral doll line. She believes strongly in the emotional component of play and is proud to work for a company that champions women in leadership, allowing them to be both mothers and successful professionals.

As a preschooler, she wrote that her favorite thing to do was "play Barbies, " and she keeps the clipping on her office wall today.