Lindsay Lapchuk in

Lindsay Lapchuk

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Head of GTM and Communications at Notebook Agency
📍 Toronto, Ontario, Canada

Lindsay is a communications leader with over a decade of experience in high-growth tech, now serving as Head of GTM and Communications at Notebook Agency. A University of Guelph graduate, she has transitioned from PR leadership to specializing in AI and SEO search strategy. Colleagues describe her as brilliant, strategic, and whip-smart.

Outside of work, Lindsay is a curious professional who values collaboration and the power of "half-formed ideas" to spark innovation. She is an avid reader of marketing literature, publicly sharing insights from books that resonate with her professional philosophy and spark her creativity.

She is focused on a unique niche: helping companies get recommended by AI, not just mentioned in search results.

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Current Role
Head of GTM and Communications
Location
Toronto, Ontario, Canada
Personality Overview

How Lindsay shows up

Communication Style
Decision Approach
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Priorities

Topics Lindsay cares about

AI Search Strategy
Her current professional focus is on helping brands get recommended by AI-powered search engines, moving beyond simple mentions to achieve genuine endorsement.
PR & SEO Convergence
She frequently discusses the critical need to integrate PR and SEO, believing the two disciplines are becoming increasingly intertwined in modern marketing.
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Career

Work history

10-2025
Head of GTM and Communications
Notebook Agency
7-2024 - 10-2025
Director of Public Relations
MaintainX
8-2023 - 9-2024
PR & Communications Consultant
Freelance
4-2023 - 8-2023
Director of Public Relations
Nextiva
5-2020 - 3-2023
Director Of Communications
FreshBooks
In the press

Media appearances

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Education
Certificate
Growclass
Bachelor's degree
University of Guelph
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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