Lindsey Rix-Broom in

Lindsey Rix-Broom

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Chief Executive Officer Europe at Great-West Lifeco Inc
📍 Norwich, England, United Kingdom

Lindsey Rix-Broom is the Chief Executive Officer for Europe at Great-West Lifeco, leveraging over 25 years of leadership in financial services. Previously CEO of Canada Life UK and CEO of UK Savings and Retirement at Aviva, she is focused on growth, modernisation, and delivering strong customer outcomes.

A graduate of Kings College London, Lindsey is a passionate advocate for Diversity, Equity, and Inclusion. She has been named one of Yahoo Finance’s 100 Women Executive Role Models and actively champions leadership development programs to support women in the financial services industry.

Unique fact: Lindsey began her career in banking, working for Barclays and Santander before moving into the insurance and retirement sector.

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Experience
10 Years
Current Role
Chief Executive Officer Europe
Job Level
Leadership
Location
Norwich, England, United Kingdom
Personality Overview

How Lindsey shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lindsey cares about

Workplace Longevity
Leads research and discussion on how increased longevity is reshaping work, retirement, and the need for businesses to adapt to a multi-generational workforce.
Women in Finance
Recognized as a top female executive, she actively creates leadership programs to help women gain skills and advance their careers in the financial sector.
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Career

Work history

7-2025
Chief Executive Officer Europe
Great-West Lifeco Inc
9-2021 - 7-2025
Chief Executive Officer
Canada Life UK
1-2020 - 8-2021
CEO, UK Savings and Retirement
Aviva
7-2017 - 1-2020
Managing Director, Savings and Retirement
Aviva
3-2015 - 1-2020
Board Member
New Anglia Local Enterprise Partnership
In the press

Media appearances

E67: Lindsey Rix‑Broom, CEO at Canada Life UK. Featured in Apple Podcasts
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Lindsey Rix‑Broom, Incoming CEO Europe, Great‑West Lifeco and CEO Canada Life UK. Featured in Headline Money
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Education

Lindsey has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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