Linley Shaw in

Linley Shaw

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Director of Ecommerce at True Botanicals
📍 San Francisco, California, United States

Linley is the Director of Ecommerce at True Botanicals, specializing in melding qualitative customer insights with data analysis to foster loyalty for digitally-native brands. A graduate of Middlebury College, her expertise lies in retention, acquisition, and building unique customer journeys.

Outside of her marketing career, Linley is an accomplished alpine skier, having served as the captain of the Middlebury College ski team. Her background includes attending Mount Mansfield Winter Academy, a specialized ski academy, showcasing a lifelong dedication to the sport.

She delivered a TEDxTalk titled "The Magnitude of Small Talk, " exploring how simple conversations impact communities.

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Experience
13 Years
Current Role
Director of Ecommerce
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Linley cares about

Ecommerce Growth
As Director of Ecommerce, she focuses on building unique customer journeys that drive revenue and growth for digitally-native brands.
Customer Retention
Multiple past roles, including Senior Manager of Retention, show a strong career focus on creating strategies that foster loyal customer relationships.
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Career

Work history

1-2025
Director of Ecommerce
True Botanicals
7-2024 - 1-2025
Senior Manager, Retention & Acquisition
True Botanicals
2-2023 - 7-2024
Senior Manager of Retention Marketing
Ursa Major Skincare
4-2021 - 1-2023
Customer Relationship Manager
Huckberry
6-2020 - 4-2021
Head Of Marketing
WOLACO
In the press

Media appearances

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Education
Bachelors
Middlebury College
Education details unavailable
Mount Mansfield Winter Academy
Education details unavailable
South Burlington High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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