Linyun Yang

Examiner
DISC Type : sc

Associate Professor of Marketing at University of South Carolina

Columbia, South Carolina, United States

Overview

Linyun has no verified overview

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Linyun has no verified topics they care about

Media Appearances

Linyun has no verified media appearances

Work History

8-2025
Associate Professor of Marketing at University of South Carolina
7-2018 - 7-2025
Assistant Professor of Marketing at University of South Carolina
8-2011 - 6-2018
Assistant Professor of Marketing at University of North Carolina at Charlotte
8-2010 - 7-2011
Visiting Assistant Professor of Marketing at University of North Carolina at Charlotte

Education

2005 - 2010
PhD from Duke University - The Fuqua School of Business
2002 - 2005
BS from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 15 Location : Columbia, South Carolina, United States Job Level : N/A Designation : Associate Professor of Marketing at University of South Carolina
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Insights For Selling To Linyun

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linyun is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Linyun

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Linyun move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Linyun take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Linyun

Personality Compatibility


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