Lisa Ayala Hettler in

Lisa Ayala Hettler

Wildcard · DISC type csi
Director of Public Relations and Media at EDINBURG CONSOLIDATED INDEPENDENT SCHOOL DISTRICT
📍 McAllen, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
Director of Public Relations and Media
Job Level
Mid-senior
Location
McAllen, Texas, United States
Personality Overview

How Lisa shows up

ROI Driven
Friendly But Slow
Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Director of Public Relations and Media
EDINBURG CONSOLIDATED INDEPENDENT SCHOOL DISTRICT
8-2021 - 8-2024
Public Information Officer
EDINBURG CONSOLIDATED INDEPENDENT SCHOOL DISTRICT
5-2000 - 5-2019
Director Of Marketing And Public Relations
Ayala Hettler Media/Co-founder of Ayala Rental Properties
11-1997 - 7-2005
Dir. of Marketing, Public Relations and Membership
Gladys Porter Zoo
10-1992 - 1-1996
Television News Reporter/Anchor
KRGV-TV
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1987 - 1991
Bachelor of Journalism
The University of Texas at Austin
Master's program
The University of Texas Rio Grande Valley
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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